7 Tips for Capturing Short Attention Spans

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You might have noticed that people’s attention spans are getting shorter. You can probably thank/blame the internet for that. But it doesn’t matter what’s causing it — what matters is that you’ll have to factor it in when creating your content. Because if your reader gets bored and drifts away, they’ll never get the chance [...]

Making Your Blog a Great Place to Hang Out

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You may have heard that social media is all about “community.” So what does that mean, exactly? And is community even relevant when you’re blogging commercially — say to support your copywriting business, or to build a business site for your clients? Why you care about developing a “community” on your blog The reason you [...]